Aditro Logistics – A Nordic Champion
With close partnerships and a drive towards growth, Aditro Logistics has made a name for itself in the Nordic logistics sector.
Aditro Logistics is a tech driven end-to-end logistics and fulfilment provider for business specializing in e-commerce, retail and FMCG (Fast Moving Consumer Goods) who has shown a rapid growth on the Swedish logistics market. The secret behind the success lies in a digital transformation of the company, in combination with specialist expertise in several areas of the logistics industry acquired through many, long and close partnerships with its market-leading customers. The company’s continued development has seen it become an active participant in trade networks and a collaborator both in research and with branch organisations, in its quest to further strengthen the company and its customers.
This is why Aditro Logistics has become one of the largest 3PL companies in the Nordic countries, offering a broad service portfolio in stock management, logistics, supply chain management, transport procurement, staffing and consulting. The company boasts nearly 300,000 square metres of storage space at its logistics centres in Stockholm, Jönköping, Borås, Kopstad and Nykvarn, but this is only the beginning of what it has to offer.
Aditro Logistics was founded more than 20 years ago, and in 2020 it was acquired by the Finnish postal service company, the Posti Group. Today Aditro operates as a fully owned, yet fully independent business unit within the Posti Group, employing more than 1,500 people across Sweden and Norway, with a turnover of 125 million euros last year. The firm is active across e-commerce, retail and FMCGs through four business areas, including transport services such as customs handling, staffing, third-party logistics, and fourth-party logistics.
“We are a one-stop-shop,” says Per Zandrén, CEO of Aditro Logistics. “We can offer all of those four business areas as an integrated solution or separately as individual services. That’s a unique selling point.”
As well as offering a diverse array of services, Aditro is also unique in the way that it offers them.
“There is our digital and automated agenda,” Zandrén points out. “We have invested heavily in digitalisation and automation for our customers’ benefit.”
Age of E-Commerce
Those automated solutions have turned out to be critical in responding to a rapid rise in customer demand recently. Out of all the sectors Aditro Logistics has been operating in over the last 20 years, none has seen growth like the e-commerce sector over the last two years.
“We have been in e-commerce through our major b2b customers. Obviously, the volume has gone up tremendously over the last two years,” Zandrén says. “To meet the growing volumes we have, in close cooperation with our customer Cervera, invested in an Autostore that will be going live in May 2022.”
The explosion across the e-commerce sector has presented Aditro Logistics with two challenges. The first of these challenges is the sheer volume of orders that need processing.
“One challenge is the volume in itself. We need to be able to ramp up the volumes very quickly to get the orders out on time,” Zandrén explains.
As well as meeting the demand for orders as it rises, the task of tracking and keeping records of the amount of data this gives rise to is a challenge in itself. Once again Aditro’s investments in automation and digitalization has proven to be a vital tool here.
“The broader range of Stock Keeping Units (SKUs) is another challenge,” Zandrén says. “The number of units is growing, and a manual solution becomes inefficient at a certain point. Then you need to move to automated solutions.”
Automation is part of a suite of solutions including greater capacity, and more feet on the warehouse floor.
“We’ve invested in more capacity, automated elevators, and we’ve employed more people & increased operational efficiency,” Zandrén tells us.
With automation playing a key role in Aditro Logistics’ evolution, the company needs to develop the specialised skills its workers will need to thrive in that environment.
“We have, through our Logtech Hub, launched a development spearhead into the automated and digital world and through that check-up we’re getting information on the market, and are the front of log tech development,” Zandrén says.
Aditro has also started the Aditro Academy, with its own training programme. The Academy features a one-year training programme, run every year, as well as an internal development programme to give staff the chance to improve their skills while opening up the opportunities that will encourage them to stay with the company.
“We are a growing company. We have ambitions to double our size in the next two to three years. We expect that growth to come from e-commerce, retail, and fast-moving consumer goods,” Zandrén says. “We see growth in those three segments, and we’re trying to develop the whole industry. That will be the future. We intend to be the leading company focused on these three segments with a clear digital and automation agenda.”
That growth is set to continue, with Aditro recently acquiring “VeddestaGruppen” in a deal that concluded on the 31st of January.
“Acquisitions is an important part of our strategy,” Zandrén says. “Our strategy is to grow organically and through acquisition, and this new acquisition is perfectly aligned with that strategy.”
Aditro’s approach to acquisition is two-pronged, addressing two different ways that buying smaller companies can help Aditro meet its growth targets.
“There are two types of acquisition we engage in. One is to grow in line with our core offering, as we see with our automated solutions,” Zandrén tells us. “We will buy companies that have capabilities which fit in with our targets and needs, and also companies which provide value-added services which we want to develop further for our customers across logistics and marketing. Those kinds of acquisitions really broaden our portfolio. The other type of acquisition is to look into companies in order to acquire technology. These could be smaller companies, but with a software or technological edge, such as a digital product that complements our strategy.”
The goal, Zandrén tells us, is for Aditro Logistics to expand its offering to customers, but only in ways that ultimately serve its core business.
“We will still maintain our focus on logistics, but be able to even further support our customers, especially in e-commerce but also across all of our market segments with further interfaces and information flow,” says Zandrén. “Information will be key, with data that leads to market intelligence, which we can offer our customers more of, but we will still be within the logistics industry at our core.”