Merchant Gourmet Expands in The UK With New IQF Grains Foodservice Offering
The UK’s number one pulses and grains brand, Merchant Gourmet, has released a range of individually quick frozen (IQF) packs to the foodservice and wholesale sectors.
The range includes Red Lentils, Green Lentils, White Quinoa and the latest edition Green Chickpeas, which are vibrant in colour and are sweet with a nutty crunch. Each pouch has been simply cooked and frozen, to provide a quick and easy ingredient addition to recipes.
Aimed solely at professional kitchens, each pack of ingredients needs no prep or soaking and offers efficient portion control.
The new operation will look to strengthen Merchant Gourmet’s proposition, increasing listings and distribution while supporting existing customers. Providing a simple and convenient way to create plant-based dishes within hospitality, the IQF grains can also be served hot or cold in any recipe.
Despite widespread closures due to the pandemic, restaurants have been continuing to diversify their offerings. Consumer interest in plant-based foods has skyrocketed over the past few years and many restaurants are tapping into this trend, offering a wider variety of vegan dishes on their menu.
The brand’s consistent YOY growth has seen Merchant Gourmet gain 40 per cent market share with its grocery retail range. As a proven leader in the market, providing high-quality pulses and lentils to customers, the brand is in a strong position to cater to OOH industries.
Merchant Gourmet has an appetite for change and will continue its mission to inspire people to eat more plants, by bringing vibrant flavour, colour and creativity to plant-based food.
Clive Moxham, Group Commercial Director at Leathams Ltd, commented on the launch, “After witnessing a rise in both veganism and grains amongst different consumers across the UK, we knew as a business that it was important to offer the foodservice and wholesale sectors a product that they can trust.
“Launching into a new industry strengthens our position within the plant-based category, showing our commitment to create simple, great-tasting products that are of a great standard in the industry.”
“We want to make plant-based food accessible, convenient and simple to use so that restaurants and cafes can inspire their diners to eat more plant-based foods.”
Merchant Gourmet’s IQF packs will be available across the UK in packs of 400-500g.
 IRI data, July 2021