Galadari Food & Beverage division – Achieving Breakthrough Results

The Galadari Group’s Food and Beverages Division has been bringing globally recognised brands into exciting new markets.

For more than 50 years, the Galadari Brothers Group has led the way in driving transformation and innovation in an ever-changing world. Ranked as one of the largest and most solid business conglomerates in the UAE, the Galadari Brothers empire is the epicenter of a range of operations spread across a wide spectrum of industries, Heavy Equipment, Food & Beverage, Automotive, media, Industrial, Real Estate & Investment, Hospitality & Travel, among others. The Group is driven by ambition, values, and boundless experience, drawing inspiration from the majestic panorama offered by  the region to engage in new ventures and maintain its position as a significant business market player that channels over 30 world-renowned brands to the region, bringing on board over 6000 motivated employees from 30 different nationalities.

The crown jewel of the Galadari empire is the Group’s Food and Beverage division, the largest division in the company headed up by CEO Ahmed Osman.

Galadari Food & Beverage Division

“We currently operate two brands,” Osman explains. “Our Flagship brand is Baskin Robbins, the first international QSR brand to enter region more than 4 decades ago. We operate close to 1,000 Baskin Robbins restaurants across the MENA region and Australia.  Galadari F&B division owns and operates restaurants in all the markets except Australia which is sub franchise model. Dunkin Doughnuts is our second brand which we operate in Qatar, we plan to expand into new markets inline with our growth strategy.

For Osman, Galadari Food and Beverage is about more than just ice cream. “We are spreading happiness and total experience” he points out: We strive to live by our Vision “To be the most favorite F&B company, loved by our employees and by our customers”

Achieving Breakthrough Results During the Pandemic

Osman elaborates, “People are the most important asset of our organization” to achieve breakthrough results during an unprecedented pandemic era you need an exceptional team. “Safety & Wellbeing of our team and our customers was of paramount priority while ensuring business continuity following new restriction of every country we operate. Swift actions and creative solutions were the need of the hour to face the new reality and consumer behavioral changes to achieve breakthrough results during this extremely challenging period, I am honored to be part of this exceptional team who stepped up the game to overcome every single hurdle to achieve breakthrough results which is an exceptional achievement”

We couldn’t have achieved such results without the faith, trust and the support of our Group Co-Chairmen & Group CEO.

“For the first time in the history of Baskin Robbins we launch car hop service with QR code-based menu for the customers safety and comfort overnight. Our journey started in 2019 with the launch of delivery service and digital transformation with its infrastructure in place,  however we had to shift gears to promote delivery service in every single consumer touchpoint, prompt action paid off especially during the lockdown where we achieved record sales. We also made sure brand presence in every single delivery aggregator and majority of Ecommerce platforms for consumers convenience. Contactless service was launched for the safety of our customers and staff.

Being consumer centric we felt that our customers was feeling the stress and pressure of the pandemic, keeping to our motto of spreading happiness we launched a Happiness pack which is a gifting option to family and friends.

Another remarkable milestone was opening 40 plus in restaurants across the region in 2020.

We not only managed to retain all our team but also invested in developing the team during this challenging period.

Giving Back to our Hero’s

Osman took the opportunity to put a smile on the faces of our frontline hero’s by sharing happiness across the region where Baskin Robbins delivered delicious ice cream to hospitals, police stations and others as a token of appreciation for the hard work they did while risking their own lives to protect all of us in every market where permission was granted.

Growth Strategy

It’s been an amazing journey so far Osman highlighted and we celebrated a record-breaking financial year in 2020 and our goal is to continue the momentum which encourage us to expedite our growth strategy by diversifying our portfolio & business offerings to deliver our commitment of enriching the lives of Guests every day.

Our strategic roadmap has enabled us to embrace forward thinking business practices & seize all key market opportunities to bring the best global brands to the MENA region”

While we aggressively expand through the markets that we operate in, we are also taking Baskin to new counties, we are proud to announce the opening of the first Baskin Robbins store in Morocco soon.

KyoChon, the largest authentic Korean friend chicken brand in Korea is the latest addition to our portfolio, will open its first restaurant in Dubai, UAE by Q4. Three locations have already been finalized in Dubai to open before year end and we plan to expand this brand across MENA region in a rapid pace. We are in discussion with few other premium international brands inline with our growth strategy.

More like this